The Strategy Behind The Execution – June 27

Douglas Davis

Join us on June 27 for another Refresh Charleston event at Blue Ion (301B King Street) from 6:00 to 7:30 pm. Refresh Charleston is an opportunity to gather for a night of inspiration, refreshment, and connection with the Charleston creative community.

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The Strategy Behind The Execution

As client design requests become more demanding, in-house budgets fluctuate, turnaround times get shorter, and you’ll soon be asked to explain your strategic approach. If asked to translate the rational language of business into the emotional language of design, where would you start?

In this two-part strategy session, Douglas will walk you through the framework to create your own template when developing the strategic context behind the creative execution.

Part 1 – Finding Inspiration in Order: Taken from his book Creative Strategy and the Business of Design, Douglas walks through implementing the Creative Strategy Framework, giving you a foundation to create concepts, write a brief, or defend your strategy during a pitch.

Part 2 – Communications Planning: This is the high-level deep dive for mid- to senior creatives who are in charge of an in-house department or ready to add another billable capability to their skill set.

Regardless of where you are in your career, join us for an introduction to left-brain business skills for right-brain creative thinkers. Enter curious and leave with tools that will help you deliver creativity that is on brand, on strategy, and on message.

Creative Strategy and the Business of Design

About Douglas Davis

Douglas is the Chair of New York City College of Technology’s Communication Design Program, and in June 2018, he was named co-Chair of AIGA’s National Diversity and Inclusion Taskforce.  Douglas has found an international audience through his relationship with HOW University; as a judge of The Best Brand Awards, and by publishing in the European Business Review.  He enjoys interacting with creatives, and presents at industry conferences throughout the United States, Canada, India and Russia.

He has spoken at HOW Design Live, RGD Design Thinkers, The One Club Educator Summit, Midwest Digital Marketing Conference, Revolve Conference, and The Art & Branding Conference. In addition, Douglas regularly contributes to the business of design discourse in Applied Arts, The European Business Review, HOW Magazine and Printmag.com.

Registration Information

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The Venue

Refresh Charleston will take place at Blue Ion – 301B King Street, downtown Charleston. Doors will open at 5:30pm. View the map for directions and parking information.

Other Information

This event is presented with support from Blue Ion. As usual, refreshments will be available before and during the meetup. Email us at info@refreshcharleston.com if you have any questions.