The Strategy Behind The Execution – June 27

Douglas Davis

Join us on June 27 for another Refresh Charleston event at Blue Ion (301B King Street) from 6:00 to 7:30 pm. Refresh Charleston is an opportunity to gather for a night of inspiration, refreshment, and connection with the Charleston creative community.

The Strategy Behind The Execution

As client design requests become more demanding, in-house budgets fluctuate, turnaround times get shorter, and you’ll soon be asked to explain your strategic approach. If asked to translate the rational language of business into the emotional language of design, where would you start?

In this two-part strategy session, Douglas will walk you through the framework to create your own template when developing the strategic context behind the creative execution.

Part 1 – Finding Inspiration in Order: Taken from his book Creative Strategy and the Business of Design, Douglas walks through implementing the Creative Strategy Framework, giving you a foundation to create concepts, write a brief, or defend your strategy during a pitch.

Part 2 – Communications Planning: This is the high-level deep dive for mid- to senior creatives who are in charge of an in-house department or ready to add another billable capability to their skill set.

Regardless of where you are in your career, join us for an introduction to left-brain business skills for right-brain creative thinkers. Enter curious and leave with tools that will help you deliver creativity that is on brand, on strategy, and on message.

Creative Strategy and the Business of Design

About Douglas Davis

Douglas is the Chair of New York City College of Technology’s Communication Design Program, and in June 2018, he was named co-Chair of AIGA’s National Diversity and Inclusion Taskforce.  Douglas has found an international audience through his relationship with HOW University; as a judge of The Best Brand Awards, and by publishing in the European Business Review.  He enjoys interacting with creatives, and presents at industry conferences throughout the United States, Canada, India and Russia.

He has spoken at HOW Design Live, RGD Design Thinkers, The One Club Educator Summit, Midwest Digital Marketing Conference, Revolve Conference, and The Art & Branding Conference. In addition, Douglas regularly contributes to the business of design discourse in Applied Arts, The European Business Review, HOW Magazine and Printmag.com.

When’s Refresh?

June 27, 2018, from 6:00 to 7:30 pm

What’s Refresh?

Fun and inspirational quarterly hangs for Lowcountry creatives. Refresh Charleston is about getting the Lowcountry’s creative community together – on the regular; learn more.

Where’s Refresh?

At a place that reflects Refresh’s laid-back yet innovative vibe: Blue Ion, 301B King Street in Charleston. A lounge-space with Ping Pong, Pool, Shuffleboard and Video Games, Blue Ion is located above the Apple Store with it’s entrance around the back of the building of Liberty Street. A full-service brand and marketing agency, Blue Ion has offices in Charleston and Greenville, SC. As a company of creatives, they’re all about sharing the energy their clients are made of. View the map for directions and parking information.

What Does $8 Get Me?

Your $8 admission includes tasty food and drink, an inspiring creative talk, quality time with your current creative pals and networking opportunities galore, fun times in a cool space, and the comfort of communing with like-minded people.