Meet Joel Sadler
Joel Sadler works with a brilliant team at Adacus to change the way online advertising is tested and personalized. His days are filled with TLAs* like DSP, DMP, WTF, DCO, DCM, and OMG in an never ending quest to master the art and science of delivering the right message, to the right person, at the right time.
Before Adacus, and after graduating from Davidson College, North Carolina, Joel struck off to travel the world. He crossed the United States in a conversion van equipped with a VHS player, then jetted off to China to spend a year teaching English. After which, he did what most of us only dream of doing – He lived in Paris!
Back in the States, Joel loves living and working in Charleston, South Carolina. When not at the keys of his beloved MacBook Pro, he’s collaborating with cool people on cool notebooks and t-shirts, virtually teleporting between social events, proudly walking his Yorkshire Terrier, playing soccer and otherwise getting into mischief.
*Three Letter Acronyms
“Why Did I See that Display Ad?”
Most people think of banner ads online like flies at a picnic – distracting and annoying but not worth skipping the picnic over. In reality, over the last several years, a technological revolution is making display or banner ads not the flies at the picnic, but the potato chip you were already reaching for.
Joel will discuss the technology and industry behind personalizing digital advertising and what it means for you no matter your role. Say Hello to him on Twitter (@joelrsadler).
On April 19, Joel will be 1 of 2 featured speakers at Refresh Charleston, hosted at Blue Ion.
This event is presented with support from Blue Ion, Campaign Monitor and Tito. As usual, refreshments will be available before and during the meetup. Email us at firstname.lastname@example.org if you have any questions.