Digital Marketing Resources

Cookies Policy

What is a cookie?

A cookie is a small text file that is placed on your computer when you visit any web page that uses cookies. It is stored in your computer, tablet, mobile phone or any other device that you use to navigate in the Internet, and it saves information relative to the frequency of page visits, your navigation preferences, the information that most interests you, user names, register products etc. Depending on the information that they contain and the way in which you use your equipment they can be used to recognize the user.

Types of cookies

Cookies can be classified using the following criteria:

a) According to the time they remain active:

  • ‘Session Cookies’ or ‘Persistent Cookies’: the former are eliminated when you shut your browser whilst the latter remain in your equipment.

b) According to who manages them:

  • ‘Own Cookies’: Are those that are sent to your equipment directly from the domain or the website that you are accessing.
  • ‘Third Party Cookies’: Are those that are sent to your equipment NOT directly from the domain or the website that you are accessing but from another entity that processes the information from the cookies.

c) According to the use of the Cookies:

  • ‘Technical Cookies’: Are those that permit the user to navigate through the web, platform or application and the use of different options or services that exist in it such as controlling traffic and the communication of data, the identification of sessions, access to restricted areas of the web, remembering parts that make up an order, processing orders, processing inscriptions or reservations for events, the use of security elements in the web, store contents for onward sharing of videos or sound, or sharing on social networks.
  • ‘Personalisation Cookies’: Are those that permit the user to access services based on generalized predefined characteristics in function of a series of criteria in the users equipment such as language, the type of browser through which they access a regional configuration to be able to access the services.
  • ‘Analytical Cookies’: Are those that allow the entity responsible for them tracking and behavioural analysis of the users in the web to which the cookies are associated. The information collected using this type of cookie is used in the measurement of the activity of the web site, application or platform and for the profiling of visitors of said sites, applications or platforms, with the objective of improving the analysis of the users that are using the services.
  • ‘Advertising Cookies’: Are those that allow the management in the most efficient way of the advertising space in the web, application or platform if the owner of the the same has included them, based on the criteria of the content or the frequency that the adverts are shown.
  • ‘Behavioural Advertising Cookies’: Are those that allow the entity responsible for them the tracking and behavioural analysis of the users in the web to which the cookies are associated. These cookies store information based on the behaviour of the users obtained through continuous observation of their navigational habits and that allow for a specific profile that allows for advertizing material to be showed to them of a personalized basis.