Digital Marketing Resources

Reasons to Choose Bing Ads Over Google Ads

Posted on Jan 10, 2022 in Digital Marketing Budget

Reasons to Choose Bing Ads Over Google Ads

Are you considering using paid search advertising to promote your business? If so, it’s important to understand the differences between the two major platforms: Google Ads and Bing Ads. In this post, we’ll explore why you should choose Bing Ads over Google Ads.

Ways Bing Ads beat Google AdWords

There are many reasons to choose Bing Ads over Google Ads. Here are some of the most important ones:

  • Bing Ads has lower costs-per-click than Google Ads
  • Bing Ads has a higher click-through rate than Google Ads
  • Google throttles small advertisers while Bing does not
  • Bing is better for branding campaigns than Google is
  • Microsoft is committed to the success of Bing Ads and continues to invest in it, while Google seems to be phasing out AdWords

So, if you’re looking for a cost-effective way to reach your target market, Bing Ads should be your top choice.

paid search advertising

Bing Ads Vs. Google Ads: which is right for your business?

Choosing the right online advertising platform is essential for reaching a wider audience. We’ll compare Bing Ads and Google Ads to help you decide which is the best option for your business. We’ll cover everything from budget to features, so you can make an informed decision about which platform is best for you.

We all know that in-house search engine marketing (SEM) is necessary to achieve our Web presence and lead generation goals. But there are only two major players left on the field: Google AdWords and Bing Ads. So, which one should you choose?

Choosing the right online advertising platform is essential for businesses looking to grow. In recent years, there has been a lot of debate over which platform is better—Bing Ads or Google Ads? While both platforms have pros and cons, one may be a better fit for your specific business. We will break down the key differences between Bing Ads and Google Ads so that you can make an informed decision about which platform is right for you.

It’s a question that every business considering advertising on the web will have to answer sooner or later. Although Google dominates search engines, Bing Ads offers an alternative option for those willing to explore new territory. With Microsoft having recently increased its share of the search engine market to more than 20% in some places, it has never been more important to at least consider Bing Ads as a legitimate option for your business.

Now for the differences. First, Bing Ads has a smaller reach than Google AdWords. According to Microsoft, Bing reaches about 30% of all searchers in the U.S., while Google reaches over 70%. So, if you’re targeting a national audience, Google is your best bet. On the other hand, if you’re targeting a regional audience, Bing may be a better choice.

Second, Google AdWords offers more targeting options than Bing Ads. For example, you can target by age, gender, interests, and even shopping habits. Bing Ads offers some of these same targeting options, but not as many.

Third, Google AdWords has a bigger pool of advertisers. This means that your ads will be competing against other ads, which can drive up the cost of clicks. On the other hand, Bing Ads has a smaller pool of advertisers, so your ads may have less competition and be cheaper.